In terms of ways to optimize your website for the search engines, no one can really tell you which path to take. As Led Zeppelin once famously sang, “There are two paths you can go by.” For SEO in particular, you can choose the white hat or the black hat path of SEO; it’s up to you.
A naughty little way to increase your brand in a positive fashion is to trash the competition. Now, you won’t want to use vulgarities. You don’t need to outright lie. But the simple action of trashing the other brand while boosting yours is a great technique that’s considered to be “black hat.” Allowing for reader input makes seem like a legitimate beef and not just a dressing down.
Comments equal content, and content equals a great way to improve rankings. By allowing spam, you’re allowing more content. The only thing you have to watch out for so that you don’t bear the brunt of Google’s policies is an outgoing link. Delete all outbound links and you can allow all the spam you want.
You can think of mirrored content as a simple rewrite. Often times this may be exactly what you’re dealing with. It’s not plagiarized content, but it’s not exactly original either. The best part: You can pawn it off at a lower rate and still clean up.
If you’re always on the lookout for expired domains, you can take advantage of someone else’s hard work. You can take advantage of an entire niche. As long as you can be a little creative with the domains you’re receiving, you can really catapult up the rankings with minimal effort.
Building a link farm requires mutually beneficial relationships with tons of other site owners and webmasters. Why put in this much work? Instead, you can create as many free blogs as you can possibly create. Now you can link whatever you want wherever you want to link it.
It’s considered a little taboo to exchange favors for a backlink on someone’s site. It’s hard to understand why this is considered to be the Internet’s equivalent of prostitution, but it is. For example, if you offered to help clean up the script on someone’s site in exchange for a link, this is frowned upon. But do you really care what’s frowned upon? You can offer whatever you want for a backlink.
Posting blatant affiliate links on your site is a turnoff to readers, and may be punished by search engines. Oh, but you can play Klingon here and cloak your little War Birds by using reference IDs. The actual destination and information of the link is what’s hidden, not the link itself. So, you’re not exactly coercing clicks.
No one is suggesting that anyone ever follow the black hat techniques that are listed in the above text. However, if one hypothetically wanted to know about different black hat techniques out there, this article provides a few that are easy to learn and implement.